In Western civilization, we read from top to bottom, left to right, front to back, and that’s also how we expect to browse as consumers.
A floor stack should be between hip high to chest high. Any higher, and you’re stealing from the psychological impact of your most precious real estate. Any lower, and you’ve merely created a tripping hazard.
The eyeline is your most important space in the store! It is where you should be putting the message you want to communicate the most. Screw this area up, and you’ll fail. Nail it, and you can’t fail.
The area above the eyeline is what sets the tone of your store. If it’s crisp, clean, and screams your brand, you’re doing it right. If it’s just where you keep storage, backstock, or trinkets and that’s NOT your brand, it’s time to take a hard look at the size of your backroom.
In addition, you should fully utilize the alphabet. You should remember that keeping the store clean is how you make the customer feel comfortable to browse and welcome to spend their money and come back again and again. Information you provide should be communicated effectively, with brevity and a features and benefits approach. Price labels should be easy to read, understand (with “club prices,” this is easy to miss), and readily visible. Remember, a business is sometimes called an organization for a reason! Don’t cut corners!
Your staff is your most important piece of marketing in your store. The more you can create experts out of your staff, the more of an industry leader you’ll be. Note that I said “expert” and not “snob.”
And last, but not least, if you are creating a “bargain bin,” ignore all of the rules of alphabet and organization. Messy DOES have some power. It makes things appear “cheap,” and when you’re communicating “insane value,” cheap is your best friend. Just don’t let it communicate that about the rest of your store or you will undercut your brand.
Now go and sin no more.