Today I was in a store where they had run out of room for a product and put inventory for that article on the end cap podium. Of course, that end cap was set up for a different product, and the display, price, and shelves were all set up for that article. I asked the worker about it and asked if they felt customers might find this confusing. After all, if I wasn’t paying attention, I might grab the article on the end cap thinking when I got home I’d be unpacking what I saw on display there. I’d have a different product and have paid a different price.
The worker said, “I think the customer is smart enough to figure it out.”
But wouldn’t it have been better for the worker to have figured it out and avoid the confusion entirely?
Use your brain, not the customer’s.
You’re here for such a short time, it’s important to realize that you don’t buy anything in this life; you rent it. Think about that when considering its cost. What are you giving up to “own” it? Your comfort? Needs? Relationships? The planet? Your soul? What’s it worth?
Boil down the job of a manager, and the elements that remain will look something like this:
1) Make sure the people you supervise know the 10-20 things they must do everyday.
2) Make sure the people you supervise actually accomplish the 10-20 things they must do everyday.
3) Give feedback to the people you supervise on the 10-20 things they must do everyday.
4) Have a good plan for the 10-20 things you have to get done everyday.
5) Lead by example when accomplishing the 10-20 things you must do everyday.
The higher up the chain you go, the more you have to make sure those beneath you are supervising those employees beneath them in the exact same way you are holding them accountable (i.e. that they are doing the five steps above).
That’s really it. Just do it everyday. Rinse and repeat.