Today I was in a store where they had run out of room for a product and put inventory for that article on the end cap podium. Of course, that end cap was set up for a different product, and the display, price, and shelves were all set up for that article. I asked the worker about it and asked if they felt customers might find this confusing. After all, if I wasn’t paying attention, I might grab the article on the end cap thinking when I got home I’d be unpacking what I saw on display there. I’d have a different product and have paid a different price.
The worker said, “I think the customer is smart enough to figure it out.”
But wouldn’t it have been better for the worker to have figured it out and avoid the confusion entirely?
Use your brain, not the customer’s.